What does a year-end mean to our mindset?
There’s nothing like a deadline to get you motivated.
You’ve probably seen advertisements like “End of the year sale”, or even good old “Black Friday deals”. In fact, these end-of-year pushes get great results.
It happens all the time for bunch of industries. December (and November) is traditionally the best month of the year and the last quarter often represents 30 to 40 percent of annual sales.
Activity is up and people are focused. With little time to waste and with clear objectives to meet, workers focus on the critical projects and opportunities.
Tasks that are not directly related to driving results are pushed aside for what really matters in the short-term.
What is it about year-end? Why do people behave differently in November and December than they do in July and August?
Inevitably, it is because there is a deadline, which for most people is December 31.
The end of the year represents a line in the sand, a point at which we measure our success or failure. It is the deadline that creates the urgency.
In addition, there is a feeling of excitement that comes with the anticipation of a new year.
Regardless of how you performed this year, you’re hopeful that next year will be better.
If you had a tough year, the coming year provides you an opportunity to start fresh.
If you’ve had a great year, you get a chance to build off of that.
Either way, a new year holds lots of hope and high expectations of good things to come.
Year-end is an exciting and productive time. The final five or six weeks of the year are the most fascinating time of the entire year.
The problem is that this urgency exists for just a handful of weeks.
Wouldn’t it be great if you could create that energy, focus, and commitment every week throughout the year?