You think you have plenty of time

Most of people don’t lack ideas. Whether they’re marketing techniques, new product ideas, service enhancements, there are always more ideas than you can actually implement. The breakdown is not in knowing. It’s in applying.

One of the things that gets in a way of achieving the best is the annual planning. As strange as this is going to sound, annual goals and plans are often a barrier to high performance.

I’m not saying that annual goals and plans don’t have a positive impact - they do.

There is no question you will do better with annual goals and plans than without any of them, however, this annual process might limit your performance.

What I mean?

In January, December looks a long way off. Think about it - we begin the year with big goals but by the end of January we usually find ourselves slightly behind where we need to be.


It’s not pleasant, but hey, I’ve got plenty of time, still 11 months to catch up. In the March, same thing happens again.

We mistakenly believe that there is a lot of time left in the year and we act accordingly.

We lack a sense of urgency, not realising that every week is important, every day is important!

With this annual planning we hope to see significant improvement in the end of year. But if we can’t produce improvements over the course of the week, why do we think we can do it for the entire year?

The fact is every week counts and every day counts. We need to be conscious of the reality that execution happens daily and weekly, not monthly or quarterly.

Stop thinking in terms of a year, instead focus on shorter time frames.

How often do you think that you have plenty of time?